Bull and bear market 牛市和熊市

Learn what you say when share prices rise and when they fall. We help you to understand financial terms.

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Neil 對股市著了迷,並且給楊莉解釋了何謂牛市,何謂熊市。楊莉仍然不解,Neil 則描述了牛和熊這兩大動物搏鬥的姿勢,楊莉頓時恍然大悟。

文字稿

(關於台詞的備註這不是廣播節目的逐字稿件。本文稿可能沒有完整呈現錄製、編輯過程中對節目做出的改變。)

Li
Hello, this is Authentic Real English, with me Li… and… Neil! … Neil? Neil?

Neil
Yeah. Sorry, Li. Hi everyone! Yeah.

Li
What’s taking all your attention? You can’t stop looking at your smartphone!

Neil
Yeah. It’s the stock exchange. I’m waiting to see if my shares have gone up. I want to be rich!

Li
Oh, yeah. But you have to remember that the stock market can be very volatile. It means the value of shares can go down as well as up. How do you know if the market is good for investors? 股市浮動太大,很難把握呀。你怎麼知道什麼時候好,什麼時候對投資者利呢?

Neil
Well, experts say it’s a bull market when the price of shares on the stock market is rising. And they say it’s a bear market when the price of shares on the stock market is falling.

Li
這麼說股市看漲時就被稱為牛市 a bull market;而股市行情看跌時則被稱為熊市 a bear market。Interesting. I wonder why…

Neil
Well, it’s easy to understand. Think about the way these animals attack. The bull thrusts its horns up into the air…

Li
Oh, yes, that’s frightening…

Neil
It is, yes. And the bear, on the other hand, swipes its paws down, so the shares go down. Do you get it?

Li
Yes, now I do. 原來這兩個詞來自動物搏鬥的姿勢。很有道理。Let’s hear some examples of how these expressions are used.

Examples
Stocks rose in early trading. It was a bull market which stunned even the most pessimistic analysts. The financial crisis might be over.

The index of the UK’s biggest 100 companies, the FTSE 100, has fallen 15% in the last few months. However, we can only call it a bear market when the index drops 20% or more.

Neil
So you see, a bear market for when values are falling, and a bull market for when they’re rising.

Li
Neil, you are not a big investor and you are not exactly an expert in high finances, are you?

Neil
Well… no, not really.

Li
Stop dreaming. If you like animals so much, let’s spend the afternoon at the zoo.

Neil
Well, that is a good idea! But could we stop by my stock broker’s office on the way?

Li
You are really hooked on this, aren’t you? Let’s go. Bye!

Neil
Bye!

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