Social media influencer 網絡紅人

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內容簡介

Neil 正在想方設法解釋 「social media influencer」 這個說法的意思。還好,菲菲可以幫他。但是為什麼 Neil 突然有了一個新的商業計畫呢?他為什麼要留長鬍子?聽他們的對話,學習 「social media influencer」 這個新表達的意思和用法。

文字稿

(關於台詞的備註: 請注意這不是廣播節目的逐字稿件。本文稿可能沒有體現錄製、編輯過程中對節目做出的改變。)

Feifei
Hi, Neil. 你怎麼看起來一臉愁苦的樣子?

Neil
Err, not really. Just writing a script for Authentic Real English. I’m a bit stuck.

Feifei
你為了寫節目稿子發愁?先別愁,告訴我你要介紹的表達是什麼?

Neil
Social media influencer.

Feifei
Well, that’s easy.

Neil
Maybe for someone young and trendy like you! Go on then, tell me.

Feifei
Let me talk you through it step by step. 社交媒體 「social media」,你知道吧?

Neil
Of course! Weibo, WeChat, TikTok…

Feifei
A social media influencer is someone who has a lot of followers online – and who is an expert or authority in a particular subject – like photography or cookery or make-up. 在漢語裡,我們把這類在網上有很多追隨者的社交媒體影響者 「social media influencer」 叫做 「網紅」。

Neil
網紅。OK.

Feifei
網紅們說什麼、幹什麼、買什麼、吃什麼、穿什麼都被網民關注。Which is why we call them 『social media influencers’. Or simply, 『influencers’.

Neil
OK, I have a few followers. So if I start, say, growing a long moustache, and all my friends copy me – could you say I was a social media influencer?

Feifei
Umm… I suppose so! And what might happen is the marketing department of a company selling moustache products gets in touch – and pays you to start using their moustache oil?

Neil
OK. I like the sound of this. Grow a moustache and get paid. Let’s listen to some examples.

Examples
Our company was finding it hard to reach new customers aged 16-25. Then we hired a few social media influencers and sales just rocketed.

Kylie Jenner is one of America’s biggest social media influencers. Companies pay her up to a million dollars for a single post!

There’s a lot of debate about whether or not influencers should be open about who is paying them to promote products.

Feifei
這裡是 BBC英語教學的 「地道英語」 節目。本集節目中介紹的表達是 「social media influencer」。So, Neil, how’s the script going?

Neil
I’m not writing it any more, Feifei. I’m focussing full time on my new business.

Feifei
Ah, I see you’ve grown a moustache. Are you going to post a picture so all your umm… twenty followers can see it and be influenced by your amazing style?

Neil
Don’t worry, I’ve realised I don’t have enough followers, or authority, to influence anyone, Feifei. But I have discovered there’s a gap in the market for organic moustache oil!

Feifei
你真厲害!Neil 自創的有機面部鬍鬚油 「Neil’s Marvellous Moustache Oil」。

Neil
Nice. Now, I just need to find an influencer to help me with marketing. A hairy influencer.

Feifei
Good luck, Neil!

Feifei and Neil
Bye.